Good morning, AdLand. Here's what you need to know today:
Google started out the new year with a new ad starring Cookie Monster. The?Mullen?created spot shows the cookie addict using Google Play ? which allows users to browse and download magazines, books, music, and TV shows ? ?to help him achieve his new year's resolution to get fit. Spoiler alert: plans are foiled when Cookie Monster comes across a Martha Stewart cookie cookbook.
Digiday?looks at how the AARP got to one million Facebook fans.
These 10 successful small businesses don't use any social media.
Aegis exec Angela Coutin talks to Adweek about The Story Lab and the importance of branded content.
Save the Children?teamed up with band One Republic for a child mortality campaign.
iMedia Connection?shares its 13 ad predictions for 2013.
Previously on Business Insider Advertising:
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